Abstract:

The article considers the concept of a service as a marketing product, and describes the formation of a post-industrial society in Russia. The authors analyze the trends in the development of the service sector in the subjects of the Russian Federation. On the basis of the identified factors, both contributing to employment in the service sector and hindering its development, the authors propose a concept of a promising marketing strategy for the socio-economic development of Russia.

Keywords: service sector, marketing strategy, transformation, service quality, employment, labor market, concept