Abstract:

How many articles, books, speeches and seminars were devoted to the topical theme "how to make a subordinate do what you need?". The psychology of motivation is extremely complex, and there are still more questions than answers. But this sad circumstance did not cool the enthusiasm with which new rescue means meet (especially since they often have a scientific origin). I am sure that we bring to your attention the article will not undermine the belief in the existence of a panacea. But since its ideas have been tested in many organizations, it will, I hope, help to slightly change the ratio of reliable knowledge and guesswork.